Airpost

“etc and I got to work with Cliff and come up with  funny ideas and show up at a set in your early 20s to see 50 people making it happen was really heady  and amazing and fast forward 20 years that whole sort of Mad Men world of spending 500…”

“marketing thing and make more money back provably  full stop how do they do that it's problematic they can DIY it which is a lot of work and time  and may not work anyway they can hire agencies which mostly they churn through every seven mo…”

“Facebook. >> I just remember our growth team being completely bandwidth constrained when it came to vertical video creative. >> We didn't test more than five ads a week. It all feels so quaint now. >> I don't miss looking at revisions of re…”

“It's not good. Most of it's not good. The fact is, you need humans to make things actually good enough to run and good enough to work. With AirPost, we've built a unique hybrid, an AI engine purpose-built for paid social, operated by the be…”

“John, welcome to e-commerce fastling. Thank you Steve. You're really good at describing to those companies. So thank you. It was very well articulated. Oh that's fantastic. So this is before we kind of dive into air post like I would love t…”

“like that, right? you've got a new product, you're on Shopify, you need to sell more than you spend ASAP. And so people don't have that luxury. And that's why we started Ready Set in 2019, which was to just 10x the efficiency of getting vid…”

“some other project or something you're working on, it's no to not having updated ads, uh, which is really driving the driving force of your business, having fresh video content. I meet e-commerce founders every day. I talk to one to three c…”

“person staring creepily at the camera talking lip syncing. You know, you all can picture what I'm saying here. Oh, yeah. And you know, you can write a script for them. Uh you can put some stuff in the background. You build those one by one.…”

“Problem sleeping, sleeping well on a date, on a run, doing push-ups, you know, integrating mixing all of that footage in with the founders footage, with AI generated voiceovers and scripts with concepts, with motion graphics, and what that …”

“So, you know, if you find yourself in a conversation with someone saying, "Well, but Open AI or AI is going to just do that." The answer's yeah, they're probably right, but it's it might be decades um before, you know, robots are making our…”

“things, it's like um you know the word computers comes from the fact that there were humans who had a job at work at the insurance company in 1923 and their job was called to be a computer and they just took you know pieces of paper and the…”

“answered. What are the top 15 value props for your brand? Unique ingredients or characteristics, dos and don'ts, and it's, you know, there's a draft answer to all of them. You can slide around the value props of what's important, etc. From …”

“influencers that are currently working with the brand that have been somewhat successful in those sorts of endeavors? How do you blend um uh like their video footage along with like the PDP page and then your own wholly owned video products…”

“you know, what the people out on the floor are saying. I see. Now, what about Tik Tok shops? Because I think that, you know, with these Gen Z buyers, maybe young millennials, they they tend to um look up to and appreciate people like them o…”

“to be a funny question for you, but like if and this because you're in this market, um, if you were to scroll through your own social media feeds right now on your phone, what kind of common mistakes do you see, some things make you cringe,…”

“there'll be six or seven people talking. The lighting is not perfect, the polish is not perfect, but that's actually what tends to perform. And that's why AirPost is very focused on that UGC native feel, right? Um, you know, it's not a TV c…”

“tried it myself. Um, he signed up for the weight list, got to the front, you know, did the whole thing. And we also used AI to make shots out of his photos. So that's something that's coming very soon at the very start of 2025, by the way, …”

“of of this sort of like ad creation process like are there anything that you can kind of talk about what the future you made one comment saying that hey maybe there's going to be a time when we can know which particular ad creatives are wor…”

“listening to Steve Hiden. He was talking about Steve uh Tik Tok shops and should you know, I want to try Tik Tok shops." And it's like, you know, you could be slacking with a AI agent or you could be using a platform and say, try Tik Tok, y…”

“then yeah, then things get really crazy. Yeah. Gets even wilder. So, uh, I only have a few more questions before I know you're busy and I want to kind of keep things rolling here, but like what happens if someone decides that they want to w…”

“inputs again around value props and dos and don'ts, things like that for your product sale that's on. Talk about Prime Day, talk about Thanksgiving, whatever it may be, seasonal stuff. You upload a bunch of media. There's no work there. You…”

“But what's the deal with those photo shoots, right? I do want to spend a little time on this because when I walked into their studio, it was like walking into a highly optimized creative factory. They were actually preparing to shoot for se…”

“coming to them had a different need. In many cases, they didn't need the new photo shoot, right? What they actually needed was a system and a process that they could use to put their already existing assets into to get net new concepts and …”

“we've been building this for a few years with 17 engineers, we're announcing our big seed round soon. Um, most AI video ads, if you haven't noticed, are not quite good enough to go live. >> Right. I I was just uh playing around with it earl…”

“agents are an important piece of that. >> It's been years I'm talking probably 10 plus years that uh I've talked about certain things. One of them is creators, influencers, and as much as they could help uh especially on Amazon, very few pe…”

“release. The beautiful part about a press release and having that authority there from the press release is you spin it any which way you want. And that's the same thing with the messaging going out with your AI videos or that that you're p…”

“came this realization that software and AI could actually make video ads. They're mostly formulaic. You know, three reasons why, you know, AG1 is good for your health or whatever. It's certain footage, certain music, certain pieces that AI …”

“We've talked a lot about AI on this podcast in the past and today I'm excited to kind of dive into video. How can we use AI to help us in our video creation and actually creating the content, coming up with the ideas, all of the things? Bec…”

“professional website that can get visibility and conversions for your organization. Let's get into the episode. You're listening to the Digital Marketing Therapy podcast. I'm your host, Sammy Videl Mullhern. Each month, we dive deep into a …”

“I don't know. I have not seen a video that's generated from AI that I haven't been like, that's AI. But I feel like there's a breadth of different types of ways that you can use video. So, what are your favorite ways to use AI to help with …”

“years long maximum, maybe two. Um, so stuff moves quickly. This is like you hear them talking, you hear sound effects. One of my favorite prompts for V3 is like Netflix thriller. Two people talking intensely, you know, at a European train s…”

“not recommending this, but I'm just saying this, and if it sounds nuts and headshaky, 10 years from now, my guess is it will be the norm, whether we like it or not, which is I really want to show, you know, okay, we don't want to like lie, …”

“at nonprofits could use V video AI, there's a lot of editing and orchestration tools where they're using footage you already have. I just had a call with a CEO yesterday, uh, 5-year-old uh, startup, not 5-year-old person, she's she's 40. fi…”

“think that's fantastic. Um we do the same thing like we use AI to cut this podcast to create the shorts that we the short videos that we want. Right? our content, but we're saving time by taking our stuff and splicing it up into a bunch of …”

“really generous of you. blah blah blah blah blah and it will look it will be imperceptible. It will look exactly like you. It will sound exactly like you. Jeremy will be thrilled. Jeremy might be in his 70s by the way and not like looking f…”

“deliver our services. So if you're like delivering video content to your families or your community and maybe you have community that's in multiple languages like AI now is also getting really good at taking your existing video and translat…”

“yeah, but it's a great way to like expand your services still. And I think nobody's going to come at you for being like, "Well, you weren't actually speaking Spanish." Well, no, but do you want access to these resources or not? Like, you ca…”

“thriller for eight seconds? What if it's make a Netflix thriller that's all about our nonprofit, you know, for eight episodes and they're all good? I mean, we're only a few years away from this. Um, that's where I can't even imagine where i…”

“to talk about this problem that your nonprofit solves. I mean, that's the kind of stuff that we're going to be seeing in a few. Yeah. And I think too it's um because I had this conversation with my kids the other day because we just recorde…”

“storyboard, which you might not know how to do very thoughtfully because AI is helping you like figure that out and then you can get better produced, better quality video. Well said. That's absolutely right. Yeah, I couldn't put it any bett…”

“know, big deep niche things on our space and whether we should move into this or that. And she'll come back with like awesome stuff. Um, and it's really good. It's like, wow, I I'm a PhD too and I couldn't have come up with it. That's great…”

“ought to move into this and maybe do an episode on AI. See who's out there." And they're going to be so good at helping you. They're not going to be you. Yeah. No, I love that you said that because um you have to show it to your kids. I jus…”