Airpost

“marketing thing and make more money back provably  full stop how do they do that it's problematic they can DIY it which is a lot of work and time  and may not work anyway they can hire agencies which mostly they churn through every seven mo…”

“Facebook. >> I just remember our growth team being completely bandwidth constrained when it came to vertical video creative. >> We didn't test more than five ads a week. It all feels so quaint now. >> I don't miss looking at revisions of re…”

“It's not good. Most of it's not good. The fact is, you need humans to make things actually good enough to run and good enough to work. With AirPost, we've built a unique hybrid, an AI engine purpose-built for paid social, operated by the be…”

“John, welcome to e-commerce fastling. Thank you Steve. You're really good at describing to those companies. So thank you. It was very well articulated. Oh that's fantastic. So this is before we kind of dive into air post like I would love t…”

“like that, right? you've got a new product, you're on Shopify, you need to sell more than you spend ASAP. And so people don't have that luxury. And that's why we started Ready Set in 2019, which was to just 10x the efficiency of getting vid…”

“there'll be six or seven people talking. The lighting is not perfect, the polish is not perfect, but that's actually what tends to perform. And that's why AirPost is very focused on that UGC native feel, right? Um, you know, it's not a TV c…”

“tried it myself. Um, he signed up for the weight list, got to the front, you know, did the whole thing. And we also used AI to make shots out of his photos. So that's something that's coming very soon at the very start of 2025, by the way, …”

“then yeah, then things get really crazy. Yeah. Gets even wilder. So, uh, I only have a few more questions before I know you're busy and I want to kind of keep things rolling here, but like what happens if someone decides that they want to w…”

“inputs again around value props and dos and don'ts, things like that for your product sale that's on. Talk about Prime Day, talk about Thanksgiving, whatever it may be, seasonal stuff. You upload a bunch of media. There's no work there. You…”

“But what's the deal with those photo shoots, right? I do want to spend a little time on this because when I walked into their studio, it was like walking into a highly optimized creative factory. They were actually preparing to shoot for se…”

“coming to them had a different need. In many cases, they didn't need the new photo shoot, right? What they actually needed was a system and a process that they could use to put their already existing assets into to get net new concepts and …”

“with this platform, right? Cuz I actually did create some ads for a friend of mine's brand and I want to show you the results of those. So my friend's brand, Monica, she owns the brand Maria. And for this process, we actually took all of th…”

“AI? So let's talk about what I think is next for AI. So AirPost right has moved into this really interesting space which is this more elevated AI content. The need they fill for brands is that brands have a ton of content and they want to m…”

“we've been building this for a few years with 17 engineers, we're announcing our big seed round soon. Um, most AI video ads, if you haven't noticed, are not quite good enough to go live. >> Right. I I was just uh playing around with it earl…”

“years long maximum, maybe two. Um, so stuff moves quickly. This is like you hear them talking, you hear sound effects. One of my favorite prompts for V3 is like Netflix thriller. Two people talking intensely, you know, at a European train s…”